It’s easy to chase vanity metrics like profile views and likes when what really matters is whether the right people are starting to trust you. I’ve found the same thing in my work: real traction comes from consistency and depth, not quick-hit engagement. Your point about 'counting differently' is exactly right; it’s not about volume, it’s about signal.
What you’ve shared is very consistent with my experience…lots of likes and comments (usually from other writers and consultants!) doesn’t always translate into real inquiries and sales.
This made me smile because I hear this so often from senior leaders I train - those early “likes” feel like confetti but don’t always open doors. Posts alone rarely turn into material business - it's what's going on under the surface - the DMs - that's where people convert by taking connections offline.
Now with one being able to see impression counts on comments - commenting really is the new posting - I've had 5000 impressions on a single comment (which took a fraction of the time of creating a post!)
I really resonate with this. It’s so easy to get caught up in likes, views, and messages that don’t actually lead anywhere. I love how you call out the difference between surface-level activity and real progress, something I think a lot of us forget. Your approach of focusing on trust, meaningful conversations, and putting in the hard work over time is spot on. Thanks for sharing this, it’s a great reminder to be patient and focus on what actually moves the needle.
It’s easy to chase vanity metrics like profile views and likes when what really matters is whether the right people are starting to trust you. I’ve found the same thing in my work: real traction comes from consistency and depth, not quick-hit engagement. Your point about 'counting differently' is exactly right; it’s not about volume, it’s about signal.
What you’ve shared is very consistent with my experience…lots of likes and comments (usually from other writers and consultants!) doesn’t always translate into real inquiries and sales.
This made me smile because I hear this so often from senior leaders I train - those early “likes” feel like confetti but don’t always open doors. Posts alone rarely turn into material business - it's what's going on under the surface - the DMs - that's where people convert by taking connections offline.
Now with one being able to see impression counts on comments - commenting really is the new posting - I've had 5000 impressions on a single comment (which took a fraction of the time of creating a post!)
I really resonate with this. It’s so easy to get caught up in likes, views, and messages that don’t actually lead anywhere. I love how you call out the difference between surface-level activity and real progress, something I think a lot of us forget. Your approach of focusing on trust, meaningful conversations, and putting in the hard work over time is spot on. Thanks for sharing this, it’s a great reminder to be patient and focus on what actually moves the needle.